Links are the currency of the web.
Link building is the process of getting other websites to link to pages on your own website. The purpose of link building is to boost the “authority” of your pages in the eyes of Google, so that these pages rank higher and bring more search traffic.
. Building links is one of the many tactics used in search engine optimization (SEO) because links are a signal to Google that your site is a quality resource worthy of citation. Therefore, sites with more backlinks tend to earn higher rankings.
Why is build links?
Page authority
Page authority refers back to the original Google’s PageRank algorithm, the basic idea behind which is super simple—the page with more links pointing at it casts a stronger vote.
Competitor Search
Competitor link research is one of the most fundamental activities in link building. Think about it, the top-ranking page for your desired search query has all the right links which persuaded Google of its superiority. By studying its links you can figure out which tactics to use so that you can get similar links and outrank that page.
Content Creation & Promotion
Now matter how “linkable” your pages are, people can’t link to them without first discovering them. In other words, even the best linkable assets have to be promoted in order to attract links.